Not so long ago, TikTok was considered the new kid on the block when it came to social media sites. Now, it’s a massive network with over one billion users and has joined the ranks of other popular platforms like Facebook, Instagram, and Twitter as an ideal place for brands to reach new audiences. Anyone new to the platform can read on to find out how to start building a presence and get more followers on TikTok.
1. Know Where to Go to Get a Head Start
A lot of people assume there is a secret to becoming an overnight TikTok star. In reality, it takes a lot of time and effort to build a following on the platform, especially given how much competition there is out there now. Knowing where to buy real TikTok followers won’t cause everyone who uses the strategy to go viral overnight, but it can give new users a good head start.
2. Follow Trends
TikTok is all about not just setting new trends but also jumping on them as they arise. Of course, users need to be discerning. Brands should choose trends that their intended audiences are also following. Think about things in the vein of popular songs and trending hashtags.
3. Participate in Challenges
Participating in TikTok challenges is one great example as long as they are relatable and have some sticking value. Branded hashtag challenges also offer opportunities to turn TikTok users into de facto advertisers for the brand. In most cases, brands need to reach out to and pay at least a few popular influencers to create videos and participate in the challenge, but from there, the users will do the rest.
4. Cross-Promote Videos
TikTok doesn’t exist in a vacuum, and most people who use the platform also maintain profiles on one or more other popular social media sites. Cross-promoting videos posted to TikTok to sites like YouTube, Instagram, or even Pinterest is a great way to start attracting new followers. Just try to focus efforts on where the brand’s target audience is most likely to be spending time online.
5. Engage with Other Creators
Just like all social media platforms, TikTok offers plenty of opportunities for engaging with other creators. In fact, it goes beyond the typical options offered by more traditional platforms to incorporate duet and stitch features that allow users to create content together directly on the platform. Taking advantage of these and other opportunities for engaging with creators and to make and post shared content will give users easy access to whole new audiences.
6. Pay Attention to Performance
TikTok Pro account holders get access to the platform’s free analytics platform, which can help creators keep track of performance. The platform’s built-in analytics lets users view follower growth and activities from the past 28 days, plus track each post’s performance for a week. Use the information to figure out what times are best to engage with an audience, what types of content they prefer, and whether the brand’s current strategies are panning out.
Remember That TikTok Fame Doesn’t Happen Overnight
Every TikTok creator’s dream is to wake up one morning to find that a video has gone viral and the account’s popularity has skyrocketed as a result. Unfortunately, that’s a rare occurrence. That said, anyone can build a substantial following on TikTok with enough time and effort, so don’t give up if new marketing strategies don’t pay off overnight.
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